Using social media (facebook) to build your business
We have all heard about the 800 pound gorilla on the internet, facebook, but did you know it can help GROW your business?
Facebook is the most widely used social program on the web today, and while it’s great for reconnecting to old friends, or staying in touch with family members, it also has another great use – as the perfect social networking marketing tool. By using Facebook, you can not only connect with your current clients or customers, you can also attract new ones.
Social media is all about connection
One of the number one rules in business is that you need to connect with the people you’re doing business with in order to be successful. Many years ago this was easy, as the only way people could do business was in person. Now, however, it’s not as easy, as the internet has made it possible to purchase almost anything online, getting rid of the connection factor entirely, and making it difficult to not only get new clients, but to get repeat ones. Facebook can help you to connect with people in a way that was not possible online before. And, yes, The Website Warehouse takes care of the whole process for our customers
Getting started with Social Media
In order to get started, you need to have a few Facebook accounts. You should have one for you and a fan page for your business. The page about you allows your readers to know exactly who you are and what you’re all about, and the fan page allows them to come together to discuss your company.
The fan page should be clean and uncluttered, but filled with useful information, including the company’s website address, your Facebook address, and other contact information. For the profile pictures you should include a logo that represents your business. It is also a good idea to put your company’s real location on the page as well. For the personal page, however, you can get a bit more relaxed. Include a photo of yourself on your page as well as some fun and interesting facts about you under the bio section.
Building connections & momentum in social media
Now it’s time to build your site. Connecting with friends and clients is fairly easy, and experts say that one of the most important things that you can do on Facebook to keep your account relevant and interesting is to have an opinion. Don’t just sign up for an account and let it go stale. Instead, sign up for the account and be social! Get into discussions that are going on and make statements about not only your company but about yourself. This will allow you to connect with others, which is exactly the point of Facebook.
The Website Warehouse was way ahead of the curve a few years ago telling anyone who would listen (in Connecticut and elsewhere) that businesses need to embrace these social networks and utilize them to gain more business. Want to know more? Visit http://www.thewebsitewarehouse.net/web-design/
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